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All Backchannels Entries Tagged 'mediterranean diet'

What is the Mediterranean Diet?: Marketing Science and Regional Taste

Reflections / Xaq Frohlich

title This summer when you attend the 4S Conference in Barcelona, I recommend a visit to La Boquería food market just off La Rambla. You might notice that much of the food there is not actually Mediterranean, but rather “ethnic” immigrant foods. I encourage you to read the label of that “extra virgin” olive oil bottle on your table when you dine out, to see whether it is from local Arbequina olives in Catalonia, or the more fiery Picual variety from Andalusia. Partake of the very Mediterranean tradition of “sobremesa,” socialising with others at the dinner table, a significant lifestyle factor some diet scientists worry isn’t accounted for in nutrition studies of the Mediterranean diet. And you should enjoy the “pintxos” from the Basque country or “jamónserrano" from interior regions of Teruel and Extremadura. And as you do, you can ask yourself, is this the Mediterranean diet? And if so, does that make it good for me? Whether or not it is, I promise you, it tastes good.